The challenge

We were approached by T-FAL to develop and create content for a webzine on the OptiGrill app. The app was released to coincide with the launch of T-FAL’s Bluetooth-connected OptiGrill, which is one of the company’s flagship products. The content had to appeal to different targets, from families to single men.

The solution 

We divided the content in three themes, based on a target demographic research: Celebration, Night Out and Wellbeing. These would cover the spectrum of both circumstances and consumers.

The results

This project required a mixture of app-related design, editorial, photos and video content. This included: designing and building HTML templates to upload to the app; creating a series of ‘how-to’ videos to showcase OptiGrill-specific recipes; executing food photoshoots to deliver a range of bespoke images and videos; writing content and editorial for three seasonal webzine issues.