The challenge

Adroll needed a content partner to help them creating a microsite (content hub) and bringing their new brand communications strategy to life through truly audience-focused content.

The aim? To offer small company owners with big ambitions practical advice on how to grow their businesses – in a fun, engaging and eye-catching way –and to show their customers  that they not only understand their ambitions and goals, but that they are a dynamic, highly credible and useful partner who can truly help them develop and grow.

The solution

We worked in close partnership with the team at AdRoll, we designed, built and initially populated their new content hub ( We then brainstormed, pitched and produced ongoing articles, infographics and how-to guides, optimising the content and making sure everything was delivered in line with AdRoll’s brand guidelines.

Our content formats spanned the entire spectrum: from BuzzFeed-style listicles and infographics to longer-form articles, guides and whitepapers. We designed the home page and the content page structure, as well as some assets (illustrations and infographics). The examples used are also relevant to the SME audience: rather than flagging the great work of behemoths like Amazon, for example, we research for smaller, more accessible brands.

The results 

“We’ve loved working with the Spoon team in London on our DareToGrow content hub: not only does the team comprise some really strong copywriters, but they also really understand our audience and what we’re trying to achieve. From short listicles and blogs to deep-dive guides and infographics, they turn their hand to a range of formats, and added to this, they have a strong design capability. They totally get the look and feel of the DareToGrow brand, and have delivered some really beautiful infographics and illustrations over recent months. ” – Anahid Basmajian, Head of Brand Marketing EMEA

Dare to Grow website mockups

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Illustrations, Infographics, Paid ads for
Concept and illustrations for Demexco (event)

The client came to us with the following brief: during the Dmexco conference they will give away plant seeds to their clients following the concept of grow the plant as you grow your business. They were looking for some visual representation of it and we came out with different options.

They choose the third options and they apply it to the event collaterals.