Did you know that the 438,000 international students who come to the UK to study every year deliver £20bn to the UK economy and £4.6bn to London alone?
That’s why British Council’s Study UK arm is on a mission to promote the UK as a great study destination for students around the world. But the political and socio-economic backdrop has shifted in recent years. Thanks to Brexit, spiralling costs of living, and stiff competition from universities in the US, Australia and Canada, the UK isn’t perceived to be the study destination it once was.
The objective was clear: to increase interest in the UK as a study destination by driving visitors from Study UK’s social channels to the Study UK website, where prospective students can find practical advice, insight and inspiration.