Laithwaite’s began in 1969, thanks to Tony Laithwaite who took a job washing bottles in Bordeaux and fell in love with wine. Today they’re the UK’s No.1 home-delivery wine merchant, with over 1,500 wines to choose from.
My Role
- Digital designer for Growth/CRO
- UI/UX for the website
- Brand campaign creatives
- Managing other designers
The challenge
The client wanted to promote their new Wine Rewards programme online and for people to see in them both the cheerful guy who washed Bordeaux bottles and the No.1 company that can deliver the product.
The solution
We proposed to create a lighthearted 60-second animated video, outlining the benefits of being a Wine Rewards remember to inspire potential customers to sign up. The video creativity had to deliver a handcrafted and trustworthy look&feel. The illustration style played a big role in conveying specific emotions to the costumers.
The video was initially hosted only on their landing page, then adapted for social media and has been featured on the Sunday Time website and social media channels.
Burgundy
#9C0B3E
Pink
#D79CB1
Gold
#D4AB56
Yellow
#EACA7F
Dark grey
#161412
Mid grey
#3C3C3B
The animation
The video
The storyboard
