Raise awareness of suspicious mail across all levels of employees in the national infrastructure and educate and support them with regard to identifying mail risks and responding appropriately.
All employees of national infrastructure organisations, including security and mail room managers who are responsible for the overall mail screening process.
- What you want employees to do
- Why mail screening is important
- The benefits to employees and their organisations
- The risks and consequences of not following the advice
We’ve created three visual options (as posters since that was the main and first deliverable) and we collected the client feedback trough focus groups. The results showed they liked the vibes of Option 3.
Option 1 focuses on the fact that threats are rarely apparent at first glance, and require at least some investigation in order to be discovered. We made both the illustration and the text bold to make people noticing the message from a distance.
Option 2 aims to capture visuals and messaging that many will associate with detective novels and films set in the 1920s and 1930s (Agatha Christie – like).
Option 3 is partly an homage to the 1961 song ‘Please Mr. Postman’ (The Marvelettes). The message encourages people involved with managing/ handling their organisation’s post to ‘take a minute’ to check for potential threats.
After the focus group the client asked for a more illustrative and serious option to show to their employees in order to collect even more feedback. The colour palette has been chosen to immediately grab attention and seek action.
Once we collected all the feedback we were able to start with the campaign.
Illustrations were preferred to pictures in order to give the imagery a general sense of inclusion and cut the costs of a possible ad hoc photo shooting.