Rabobank, more than just numbers

Rabobank is a socially-responsible bank, committed to making a substantial contribution towards achieving wealth and prosperity in the Netherlands and to resolving the food issue worldwide. They are focus on strengthening our customers and their communities in order to achieve these objectives.

We have been called to create the communication (both concepts and design) for the “The European Food and Agribusiness Advisory Board Event” that takes place in London (3/5 of May).

The theme for this year’s meeting is ‘Ramping up velocity: how digitalisation is disrupting food and agribusiness’. The experts will explore how the European food and agriculture space is changing and moving with the times, and the role digitalisation plays in this disruption.

We took a look at the previous events visuals (consisting mostly in pictures of the city hosting the event) and we decided to show them something completely different: some smart, minimal but colourful illustrations.

How to illustrate something like “Ramping up velocity: how digitalization is disrupting food and agribusiness”?

Technology is changing the food market: from the online shopping (Amazon Fresh), to farming-tech (CropX), from the new way logistic is working to the food-wasting new hubs solutions.

The way we choose to represent this, was to have one of the most recognizable and representative object of the digital era as the center of the concept. We do everything from our phone so why not transform it into the soil we’re growing our products on?