Toucan is a collaboration of film, events and communications specialists with over 30 years’ experience working alongside global brands.
With targeted creativity and progressive thinking they help you make vital, life-changing connections with the people in your world.
My Role
- Creative/Art direction
- UI/UX for the website
- Branding
- Illustrations
The challenge
Toucan is an ambitious and motivated video production company. Formed and run by two former stand-up comedians, Lynn Chambers and Sally Nettleton, Toucan wants to establish itself as a leading video production company that can handle all jobs, no matter how big or small, in a way that puts clients first, but also to conserve their personality, which is what makes them unique.
The solution
We ran a workshop with them to understand the spirit of the brand. The company has been created by two very strong women who wanted to come up as both professional and approachable, two characteristics that are key for the work and the role they are playing. The client had a colour palette consisting of two colours (orange and purple) which they were very keen on not changing but just implementing. We did that by adding Teal in the primary palette, a secondary palette of tints and neutral as well as some gradient elements to reflect their most playful side.
Projects
The rebrand
Purple
#683555
Orange
#E84E1B
Teal
#4BA2A0
Purple
70%
#683555
Orange
70%
#E84E1B
Teal
70%
#4BA2A0
Grey
100%
#293C43
Grey
3%
#4BA2A0
Sand
100%
#D2CEC5