The challenge

Toucan is an ambitious and motivated video production company. Formed and run by two former stand-up comedians, Lynn Chambers and Sally Nettleton, Toucan wants to establish itself as a leading video production company that can handle all jobs, no matter how big or small, in a way that puts clients first, but also to conserve their personality, which is what makes them unique.

The solution

We ran a workshop with them to understand the spirit of the brand. The company has been created by two very strong women who wanted to come up as both professional and approachable, two characteristics that are key for the work and the role they are playing. They have to reassure the clients of being absolutely competent and qualified, but also to express their empathy and reassurance towards the interviewees.

The results

We proceed by doing a re-brand, creating a new set of guidelines and an easy to navigate website.

The rebrand

The client had a colour palette consisting of two colours (orange and purple) which they were very keen on not changing but just implementing. We did that by adding Teal in the primary palette, a secondary palette of tints and neutral as well as some gradient element to reflect their most playful side.

Purple

#683555

Orange

#E84E1B

Teal

#4BA2A0

Purple

70%

#683555

Orange

70%

#E84E1B

Teal

70%

#4BA2A0

Grey

100%

#293C43

Grey

3%

#4BA2A0

Sand

100%

#D2CEC5

Old Logo
New Logo
Logo monochromatic variations
Guidelines
Icons
The website