As a logistics business, Wallenius Wilhelmsen is facing some significant challenges. At a macro level, the China/US trade wars, recent global economic slowdown and ongoing Brexit uncertainty have all led to market volatility. Ata sector level two huge shipping-specific challenges: the upcoming Sulphur 2020 regulations and the ongoing stink bug problem, which has led to huge disruption for those shipping to and from Oceania.
Wallenius Wilhelmsen needed content to engage a complex global audience and drive their thought leadership agenda in order to:
- Generate leads and sales
- Build the company’s reputation
- Show the company as an attractive place to work.