Federica Aradelli -Senior Product Designer

Hi, I'm Fed

Selected Work

Baking

Hi, I'm Fed

Selected Work

Baking

Hi, I'm Fed

Selected Work

Baking

Hi, I'm Fed

Selected Work

Baking

Senior Product Designer.

Complex products, calm interfaces.

I design for operators under pressure: where B2B complexity meets real-time service and a single mistake costs real money.

Fifteen years across product, web, graphic and brand design; the last four in B2B SaaS for hospitality (SevenRooms, Dojo).

Say Ciao

Don't just pass through

Availability - A churn problem that turned out to be an architecture problem

A rebuild of SevenRooms' availability engine into a reusable lego-style system, the groundwork for new revenue features and an AI assistant.

Company

SevenRooms

Skills

Systems Redesign · Research & Strategy · End-to-end Ownership

Impact

–44% availability tickets · Google Reserve 23%→68% · +8% prepayment relative lift

Mitigating No-Shows - Introducing payments into Dojo RMS to protect venues without alienating guests

Designed Dojo RMS's first payment feature: deposits and card-on-file policies, built end-to-end across two user groups (operators and diners) and three internal teams (Legal, Payments, Underwriting).

Company

Dojo

Skills

0→1 Payment Design · End-to-end Ownership · Cross-functional Collaboration

Impact

£296k+ in deposits · 31,932 transactions · zero CS time required for setup

Floor Plans - One feature, two companies, three jobs sharing one interface

Shipped floor plan features at two companies; 0→1 (Dojo), web parity (SevenRooms) each designed around the same tension: setup, service, and training are three different jobs sharing one interface.

Company

Dojo/SevenRooms

Skills

End-to-end Ownership · Interaction & Service Design · Systems Thinking

Impact

89 active Dojo locations in 1 week (beta) · Week-on-week growth in seated parties · Self-onboarding unlocked at SevenRooms

Planner - A 0→1 grid view that turned a list-only RMS into a tool restaurants could plan around

Designed Dojo's first booking planner from MVP through three iterations: a live grid with drag-and-drop seating, interactive table states and edge-case-driven card design.

Company

Dojo

Skills

0→1 Product Design · Iterative Design · Interaction & Service Design

Impact

2,498 → 4,254 weekly seated parties (6 weeks, +70%)

Coming soon

Availability - A churn problem that turned out to be an architecture problem

A rebuild of SevenRooms' availability engine into a reusable lego-style system, the groundwork for new revenue features and an AI assistant.

Company

SevenRooms

Skills

Systems Redesign · Research & Strategy · End-to-end Ownership

Impact

–44% availability tickets · Google Reserve 23%→68% · +8% prepayment relative lift

Mitigating No-Shows - Introducing payments into Dojo RMS to protect venues without alienating guests

Designed Dojo RMS's first payment feature: deposits and card-on-file policies, built end-to-end across two user groups (operators and diners) and three internal teams (Legal, Payments, Underwriting).

Company

Dojo

Skills

0→1 Payment Design · End-to-end Ownership · Cross-functional Collaboration

Impact

£296k+ in deposits · 31,932 transactions · zero CS time required for setup

Coming soon

Floor Plans - One feature, two companies, three jobs sharing one interface

Shipped floor plan features at two companies; 0→1 (Dojo), web parity (SevenRooms) each designed around the same tension: setup, service, and training are three different jobs sharing one interface.

Company

Dojo/SevenRooms

Skills

End-to-end Ownership · Interaction & Service Design · Systems Thinking

Impact

89 active Dojo locations in 1 week (beta) · Week-on-week growth in seated parties · Self-onboarding unlocked at SevenRooms

Planner - A 0→1 grid view that turned a list-only RMS into a tool restaurants could plan around

Designed Dojo's first booking planner from MVP through three iterations: a live grid with drag-and-drop seating, interactive table states and edge-case-driven card design.

Company

Dojo

Skills

0→1 Product Design · Iterative Design · Interaction & Service Design

Impact

2,498 → 4,254 weekly seated parties (6 weeks, +70%)

Coming soon

Availability - A churn problem that turned out to be an architecture problem

A rebuild of SevenRooms' availability engine into a reusable lego-style system, the groundwork for new revenue features and an AI assistant.

Company

SevenRooms

Skills

Systems Redesign · Research & Strategy · End-to-end Ownership

Impact

–44% availability tickets · Google Reserve 23%→68% · +8% prepayment relative lift

Mitigating No-Shows - Introducing payments into Dojo RMS to protect venues without alienating guests

Designed Dojo RMS's first payment feature: deposits and card-on-file policies, built end-to-end across two user groups (operators and diners) and three internal teams (Legal, Payments, Underwriting).

Company

Dojo

Skills

0→1 Payment Design · End-to-end Ownership · Cross-functional Collaboration

Impact

£296k+ in deposits · 31,932 transactions · zero CS time required for setup

Floor Plans - One feature, two companies, three jobs sharing one interface

Shipped floor plan features at two companies; 0→1 (Dojo), web parity (SevenRooms) each designed around the same tension: setup, service, and training are three different jobs sharing one interface.

Company

Dojo/SevenRooms

Skills

End-to-end Ownership · Interaction & Service Design · Systems Thinking

Impact

89 active Dojo locations in 1 week (beta) · Week-on-week growth in seated parties · Self-onboarding unlocked at SevenRooms

Planner - A 0→1 grid view that turned a list-only RMS into a tool restaurants could plan around

Designed Dojo's first booking planner from MVP through three iterations: a live grid with drag-and-drop seating, interactive table states and edge-case-driven card design.

Company

Dojo

Skills

0→1 Product Design · Iterative Design · Interaction & Service Design

Impact

2,498 → 4,254 weekly seated parties (6 weeks, +70%)

Coming soon

Availability - A churn problem that turned out to be an architecture problem

A rebuild of SevenRooms' availability engine into a reusable lego-style system, the groundwork for new revenue features and an AI assistant.

Company

SevenRooms

Skills

Systems Redesign · Research & Strategy · End-to-end Ownership

Impact

–44% availability tickets · Google Reserve 23%→68% · +8% prepayment relative lift

Mitigating No-Shows - Introducing payments into Dojo RMS to protect venues without alienating guests

Designed Dojo RMS's first payment feature: deposits and card-on-file policies, built end-to-end across two user groups (operators and diners) and three internal teams (Legal, Payments, Underwriting).

Company

Dojo

Skills

0→1 Payment Design · End-to-end Ownership · Cross-functional Collaboration

Impact

£296k+ in deposits · 31,932 transactions · zero CS time required for setup

Floor Plans - One feature, two companies, three jobs sharing one interface

Shipped floor plan features at two companies; 0→1 (Dojo), web parity (SevenRooms) each designed around the same tension: setup, service, and training are three different jobs sharing one interface.

Company

Dojo/SevenRooms

Skills

End-to-end Ownership · Interaction & Service Design · Systems Thinking

Impact

89 active Dojo locations in 1 week (beta) · Week-on-week growth in seated parties · Self-onboarding unlocked at SevenRooms

Planner - A 0→1 grid view that turned a list-only RMS into a tool restaurants could plan around

Designed Dojo's first booking planner from MVP through three iterations: a live grid with drag-and-drop seating, interactive table states and edge-case-driven card design.

Company

Dojo

Skills

0→1 Product Design · Iterative Design · Interaction & Service Design

Impact

2,498 → 4,254 weekly seated parties (6 weeks, +70%)

Coming soon

Baking

I built a UX research agent that will tell you when it's wrong

Jun 12, 2026

Deign

I started forgetting autolayout

May 11, 2026

Deign

Don't just pass through

We share the internet the way we share a sidewalk, moving through the same spaces, invisible to each other. Humans have always pushed back: from cave walls to tree bark, bathroom stalls and street art. The instinct to scratch I was here into the places we pass through. This is a post-it for letting me know you didn't just pass through.

100% anonymous unless you sign it

leave a note